Constant Contact vs Mailchimp

In this article we will compare Constant Contact vs Mailchimp. We hope that you get all of the information you need to make an informed decision.

mailchimp vs constant contact




MailChimp launched in 2001 as a automation platform. Since their launch, MailChimp has seen its popularity boom.

As an email marketing service MailChimp has cornered the market on name recognition alone.

MailChimp sends over a billion emails a day. This makes it easy to see why MailChimp is one of the most common email marketing options for businesses.

While they are popular, MailChimp is far from the only email marketing service out there. One of the most popular MailChimp alternatives is Constant Contact.

Constant Contact

Constant Contact

Constant Contact launched in 1995, but has been going by that name since 2004.

Because Constant Contact and MailChimp offer similar services they are often viewed in the same light. The battleground for email marketing services is often seen as Constant Contact vs Mailchimp.

Both MailChimp and Constant Contact have their pros and cons. And both email marketing campaign softwares can be used to create beautiful, unique, and successful email marketing campaigns. But, picking the one that is right for you might come down to a lot more than just which podcasts they sponsor.

With everything from ease-of-use to fiscal reasoning, there are about as many differences between Constant Contact vs Mailchimp as there are similarities.

Here is a quick comparison of Constant Contact vs Mailchimp:

Pros of MailChimp

MailChimp has worked hard to create a company persona that is fun-loving and friendly. Paired with their podcast sponsorships, MailChimp has become the Kleenex of email marketing campaign softwares.

Aside from its brand-recognition, MailChimp has a lot of other pros, here are a few:

Free option:

One of the largest draws to MailChimp is their free up to 2,000 subscribers option. This is not a free trial period trap, either. MailChimp has a totally free option. While you are limited in features, and can only have 2,000 subscribers and 12,000 emails a month, the price is right.

A/B tests and reports:

The ability to test to see if your marketing campaign is working is vastly important. While a lot of marketing software outside of the Constant Contact vs Mailchimp conversation allow you to do A/B testing and reporting, it tends to cost you. With MailChimp these features are available on every plan.


MailChimp has about seven apps that can be used to run and manage your email list even if you are away from your computer.

Pros of Constant Contact

While Constant Contact has been around a lot longer than MailChimp, it faces an uphill battle when it comes to current popularity.

However, this does not mean it is a lesser product.

Here are a few of the pros of Constant Contact:

Easy-to-use templates:

Template building is available in both software. However, when it comes down to Constant Contact vs Mailchimp, the Constant Contact template builder is much easier to use. Whether it is simply changing colors, fonts, or the entire layout, Constant Contact makes it easy to build a newsletter with your own personal touches.

24/7 help:

Sometimes setting things up can be difficult. Constant Contact knows this, and are there to support you 24/7. With email, phone and chat support available, you never have to worry about being in a jam you cannot get out of.

Mobile friendly:

Like MailChimp, Constant Contact knows a lot of people live on the go, and because of that they have a mobile app that allows you to control, manage and adjust your email list from your phone.

Cons of MailChimp

While MailChimp has a lot of positive aspects, no software is without its drawbacks. Here are a few of the cons of MailChimp:

Upgrade to automate:

Automated emails are key, and MailChimp makes you pay for them. Welcome emails and other auto responses are important for your success. They will also cost you at least $10/month with MailChimp.

Costs escalate:

While you can do a lot with the free options, there are important features you may need to pay for in order to give your campaign the best chance to succeed. While it can appear that $10 a month covers you, in order to access all of the top-notch features MailChimp has, your monthly bill can reach up to $150.

No affiliates:

MailChimp does not like when you use affiliate marketing. They will automatically stop any emails that are deemed to contain links from their blacklist, which seems to include a lot of retailers.

A lack of support:

While Mailchimp has a lot of positives, their lack of support can be a dealbreaker for a lot of people. MailChimp does provide a lot of articles and videos you can use to solve your own issues, but with a free account you have no access to email or chat support.

Cons of Constant Contact

24/7 support is nice, but there are some cons of Constant Contact that a telephone call can’t solve.

Here are a few of the cons of Constant Contact:

No RSS-to-Email:

Constant Contact does not include an RSS-to-email feature. While this does not mean that you are not able to add blog content to your emails, it does mean that there are a lot of workarounds to it. This also means that Constant Contact does not have a feature to automatically send out an email when you update your blog.

It’s expensive:

When looking at Constant Contact vs Mailchimp the obvious thing that jumps off the page is the initial cost. MailChimp has a free option with the next level being $10 for 500 subscribers. Constant Contact costs nearly twice that amount for the same amount of subscribers. The pay-scale on Constant Contact is also not as easy to identify as it is with MailChimp.

No A/B testing:

While it seems odd to think that any email marketing campaign software would have no A/B testing available it is the case with Constant Contact …sort of. There is no simple A/B testing available with Constant Contact. Instead, Constant Contact requires you to do split test emails manually. While this can be done, it can be complicated. Not an ideal feature for those new to email marketing, or who are busy and do not have time to learn how to run this program themselves.

Comparing Constant Contact vs Mailchimp

While both email marketing campaign programs have their pros and cons, a direct comparison comes down to a few main points.

The price, social media integration, easy-to-read reports, and ease-of-use are the main factors that create the differences when comparing Constant Contact vs Mailchimp.

Both Constant Contact and MailChimp can help you build a functional and unique email marketing campaign. But the details on how those campaigns will work, and how much involvement you want to have will make a difference when making a choice between Constant Contact vs Mailchimp.

You will have to balance the pros of 24/7 support with the ease of having A/B testing and easy-to-read reports. The decision comes down to your own personal needs, abilities and views.

Here is a breakdown of a few of these comparisons:

A more free option

One of the things that stands out when comparing Constant Contact vs Mailchimp is that Constant Contact has a base price of about $15/month. In contrast, MailChimp has a freemium option that is available for up to about 2,000 subscriptions.

While it may seem like a huge difference, it really does depends on the size of your business. Once you get past 2,000 subscriptions, MailChimp and Constant Contacts’ pricing ends up being about the same.

For a small business, or a start-up with less than 2,000 subs, MailChimp can save you some money.

Getting social

While you may not set out to share your email campaign over social media, MailChimp allows for users to share your email over Twitter and other social media sites with one click. Constant Contact can have social media integration, too. But, MailChimp’s integration is more fluent and easy-to-use.

Email reports

When comparing Constant Contact vs Mailchimp, one of the most important things to keep in mind if the email marketing campaign reporting they both provide.

These reports track things like how many emails in your last campaign were opened, which links were clicked on, and other information that helps you understand if your campaign is working or if it needs tweaking.

Both Constant Contact and MailChimp give detailed reports. However, MailChimp’s reports are broken down into a more easy-to-understand format for those without a lot of experience in email marketing campaigns.

The difference of reports in the comparison of Constant Contact vs Mailchimp come down to what information you have. If you know what you are looking at, Constant Contact gives a lot of useful information. But, MailChimp makes this info a lot easier to read.

Clean code

Both Constant Contact and MailChimp allow you to embed subscription forums into your website. But some of the code involved in Constant Contact’s embedded form can cause issues with other elements of your site’s design.

Constant Contact vs Mailchimp comes down to clean code, and MailChimp has it. Instead of using tables, MailChimp uses CSS to build its embedded forms. While neither code is totally clean or without issue, MailChimp’s seems to cause less issues.

When it comes to Constant Contact vs Mailchimp on WordPress, both have their own plugin which makes it easy to quickly add a subscription form right on your WordPress website.

No spam

The number one thing you do not want to happen with an email marketing strategy is have your emails end up in the spam folder. When MailChimp and Constant Contact see one of your subscribers mark your newsletter or email as spam, they quickly unsubscribe that person.

However, the difference between Constant Contact vs Mailchimp when it comes to avoiding the spam folder is the ease of unsubscribing.

MailChimp allows for one-click unsubscribing, which makes it just as easy for users to unsubscribe than send your email to spam (which effects it being marked as spam by other users).

Constant Contact, on the other hand, requires users to enter info into a few fields before they can unsubscribe, making marking your newsletter as spam an easier option.

Working with others

There are going to be times when you are working with other sites and will need to implement this into your newsletter. Whether it is an event with EventBrite or a survey from SurveyGizmo, there is a difference between how easy it is with Constant Contact vs Mailchimp.

MailChimp has easy integration with EventBrite and SurveyGizmo as well as other sites. While Constant Contact does not work well with others in this way.

Though, both Constant Contact and MailChimp work with Zapier, which can help connect over 250 services out of one box.

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