This article will show you all of the MailChimp competitors on the market. It’s our hope that this will help you find the service that works best for you.
Launched in 2001, MailChimp is a marketing automation platform that is part of the Rocket Science Group. The email marketing service built a name for itself rather as both a paid and a freemium platform.
Within its first year of service, MailChimp grew from around 85,000 users to over 450,000. As of June 2014, MailChimp was sending well over 10 billion emails a month for their users.
The success of this marketing automation platform is undeniable as it ranked No. 7 on Forbes Cloud 100 list in 2016.
In the last couple of years MailChimp has become a trusted name. Because of this they have millions of people and businesses around the globe using their service to help them with emailing.
Founded and maintained by a team of web-developers from various backgrounds, MailChimp sets out to help democratize technology for all small businesses. They also want to create and innovate new ways to help empower their customers and clients.
MailChimp has been successful at creating a dedicated customer base, but there are a lot of MailChimp competitors out there that can help you manage your businesses emailing just as well.
Here Are A Few MailChimp Competitors:
Because MailChimp has such large name-brand recognition it is sometimes hard to find good MailChimp competitors that stand up. But, GetResponse is a rather feature-loaded alternative that has a lot of positives to offer.
One of the main benefits of this MailChimp competitors is that it has many features but still comes in cheaper than the paid version of MailChimp. This roughly $10 difference in price makes GetResponse a good alternative for small businesses looking to get set up in a hurry.
GetResponse allows businesses to create up to five split tests. They also allows you to create your own custom landing page and marketing tracks for webinars.
GetResponse is also aided by its drag-and-drop editor, which makes things easy to set up.
If you are a small business that does not have a lot of time to set aside for building an email marketing campaign, AWeber is one of the best MailChimp competitors for you.
Costing about $19 a month for 500 contacts, AWeber is custom-built for time-strapped small businesses that are looking to take advantage of an email marketing campaign.
With over 700 templates, AWeber tries to remove your need for wasting time trying to create your own custom design.
While AWeber may be perfect for those time-strapped small businesses, it can leave a lot to be wanted for more experienced businesses or email marketers.
One of the main downsides to AWeber is that their data import options can cause issues. One of the most common issues if that an uploaded email list may need users to re-confirm their subscription to have the list function properly.
Aimed at businesses that do not have a large email database, iContact is one of the MailChimp competitors that is best used by smaller companies.
iContacts’s most expensive price point only covers 15,000 contacts, so it is not an ideal competitor for businesses that need a large reach.
Where iContact flourishes is with its ease of use. Built as an email marketing campaign tool for those who have no experience, this MailChimp competitors does exactly that.
One of the easy-to-use features that iContact has implemented is their Message Coder tool. This tool makes it easy to customize your email template without needing to know any HTML.
iContact also comes with a lot of articles, webinars, and videos that will help new users learn more about email marketing campaigns.
Ironically, for a system aimed at new users, iContact’s interface can sometimes be clunky because it is not streamlines.
From a free version to one allowing up to 9,000 emails per month, SendInBlue is the perfect tool for a business of any size.
With no limits on contacts on any of their packages, this is one of the MailChimp competitors that can find itself in use by both small and large businesses.
While it may be one of the least known of the MailChimp competitors, that does not mean it does not hold up. One of their top-features is how easy they make it to upload your contact list. With this step made so easy, you can spend a lot more time on building and customizing your email template.
One of the downsides that comes with SendInBlue is its social media embedding. While it does allow you to include links to your business’s social media accounts in the emails, all of the current templates implement an all-or-nothing option. Meaning, if you have to include social media buttons for all of the main sites – even if you do not use all of them.
With extremely flexible pricing, Active Campaign is cutting out a niche as an email marketing campaign software as perfect for a small business as it is for an enterprise.
Where Active Campaign sets itself apart from other MailChimp competitors is its ability to provide split testing, as well as date-based email campaigns. Date-based campaigns allow your business to send out custom emails for anniversaries or customer birthdays as only a few examples.
Active Campaign makes it easy to upload your contact lists, even allowing you to sync contacts from a third-party program.
Making it a good tool for the new as well as the experienced user, Active Campaign has an intuitive drag-and-drop interface making it easy to create the perfect email marketing campaign.
Freshnail is perfect for those experienced email marketers who are looking to add a bit of automation to their lives. One of the top MailChimp competitors, the experienced will love the options set out by Freshmail.
Built on the edge of email marketing and marketing automation, Freshmail is one of the MailChimp competitors that is priced below $15/month. With prices that low for about 1,000 subscribers, it is easy to see what this software holds its own.
They also have a pay-as-you-go option and a freemium one.
Freshmail allows users to import their contacts from nearly every emailing service (.CSV, Gmail, CRM, etc.) And because of its automation backbone, Freshmail lets you automate email tracks and put in place dynamic content in your campaign.
Creativity is encouraged in this software as you are able to import your own templates into the system. However, you can also export a pre-built template and edit it in another program to add your own flare to the campaign.
Freshmail has an edge over other lightweight options for a number of reasons. One of the main reasons is its ability to send out barcodes in your emails. This makes it perfect for retailers who want to send out discounts, or other promotions.
One of the least expensive of the MailChimp competitors, Mailerlite can allow you to reach up to 5,000 email subscribers while paying under $10 a month. However, another advantage it has over some of the other MailChimp competitors is that its free option allows you to email up to 1,000 users.
Mailerlite is perhaps one of the best options for people who are new to email marketing. This – as the name would have you believe – lightweight email marketing service makes it easy to set up and send out your emails thanks to its drag-and-drop editors, and a built-in photo editor.
Mailerlite allows for A/B testing, as well as auto-response options, and embedded sign-up forms linked to your website. However, the lightweight nature of this option also means that experienced email marketers will find the lack of detailed options frustrating.
While Mailerlite is perfect for new users, it is easy to quickly outgrow this cheap option and find yourself needed a more complex system with better options.
Constant Contact is often looked at as one of the top MailChimp competitors. This email marketing service is one of the best option when it comes to small businesses.
With flexible pricing that is graded on how many contacts you are emailing, Constant Contact’s prices are within the same range as MailChimp.
With their goals firmly planted in the world of small business, Constant Contact does more than just promise great performance – it delivers, too.
Constant Contact often ranks very high on lists of marketing software that is easy to use. But, they do not stop there. This software also makes it very easy for businesses to learn how to use it and get the best out of the available tools.
With over 400 templates available, Constant Contact makes it easy to stand out from the crowd when designing your email marketing campaign.
While Constant Contact is an easy-to-use option when it comes to MailChimp competitors, its ease comes with the downside of a lack of advanced features.
One of the more modern of the MailChimp competitors, Emma starts off at $89 a month. While this price point is higher than a lot of other MailChimp competitors, there is a lot that helps Emma stand out from the crowd.
With well-over 200 templates, Emma makes it a snap to create unique and beautiful emails that will help your email marketing campaign standout from the crowd. These templates can also be customized.
Emma does not just allow you to send pretty emails. It also lets you mine a lot of data out of those pretty emails. With detailed, easy-to-read reports available, Emma makes it easy to mine actionable data from your campaign reports to improve and evolve productively.
Emma allows you to have one of the most efficient email-gathering tools available at your fingertips: Lightbox forms. Lightbox forms pop up on your website and ask for emails as users are reading articles on your website.
While Emma has a lot of options that will keep experienced email marketers pleased, one of the upsides of the product is that the automation and dynamic abilities are also easy enough to learn for beginners.
What makes Mad Mimi one of the most appealing of the MailChimp competitors is that it is cheap. With plans from $10/month, Mad Mimi is also willing to help come up with a customized payment plan for individual businesses.
Adding to its ease-of-use and customer friendly attitude, Mad Mimi has some of the best customer service in the game making any troubleshooting a breeze.
When it comes to the actual email marketing campaigns, all emails sent with Mad Mimi are fully customizable. More so, they are easy to customize. With no HTML knowledge needed, Mad Mimi lets you design your own email templates.
Perfect for small businesses, or new users, Mad Mimi has a large gallery of stock photos available for users to use in building their emails.
Like with a lot of MailChimp competitors that are perfect for small businesses or new email marketers, it lacks some of the more in-depth features that folks with email marketing experience may need.
If you are brand new to email marketing services, but need software to get a job done quickly, SimplyCast is one of the best MailChimp competitors to consider.
With a payment method that has you only paying for what you use, SimplyCast can cost as little as $3 a month for 1,000 emails.
With this system you either pick which contacts you can send emails to, or you pick a number of emails you can send per month.
SimplyCast has a report feedback that is custom built for people who may not have very much Spencerian when it comes to email marketing. Because of this, the reports are very easy to read and understand for those less-experienced users.